— ROLE

Concept Development

Storyboarding

Client Presentation & Creative Refinement

Pre-Production

Creative Direction

— DATE

June 2025 (Uncanny)

This project involved developing social-first concepts for Dyson, responding to a brief that required the product to be contextualised across different seasons and markets — from monsoon weather to summer heat and music festival settings.

My role focused on pre-production creative development: shaping the core ideas, translating seasonal insights into visual narratives, and building storyboards that could flex across environments while staying true to the product’s function.

I presented and refined these concepts with the client through multiple feedback rounds, ensuring clarity and consistency across executions.

Production and testing were handled by the Uncanny team.

My contribution set the creative foundation for the final outputs.