A Flight of Feelings

Singapore Airlines

— AGENCY

TBWA Singapore

— ROLE

Art Director

Photographer

Cinemagraph Editor

— DATE

2024

The Idea:

We made a dictionary of feelings accompanied with slice of life visuals that captured the magic of flying with Singapore Airlines — for the people who know us through feelings.

So they could see, hear and find them on Facebook, Instagram and TikTok.

As the brand renowned for our World Class hospitality and ability to anticipate your needs, our answer was simple,

“We know the feeling”.

Achievements:

Gold, Gong 2025

Craft Gongs (Digital Craft: Copywriting)

Bronze, Gong 2025
Branded Entertainment Gongs
(Breakthrough on a Budget)

Silver, Effies 2025
Transport

Case study film

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In which we invented new words accompanied with slice of life visuals

to capture the magical feeling of flying with Singapore Airlines.

These 10 feelings now live on @singaporeair's social pages, garnering 100K organic likes within the first 3 days of publication.

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