— AGENCY

TBWA Singapore

— ROLE

AI image prompter

AI VO prompter

Art Directing

Video Editor

— DATE

November 2023-

January 2024

Challenge: 

Youths in Singapore are more interested in the future than the past. Not only do they perceive the National Museum of Singapore as "dated" and "uninteresting" — they assume

they already know history.

So how do we make history relevant again?

Our Solution:

Rewriting Singapore's history with A.I.

Combining the insight of real museum curators with A.I., we filled gaps in history and reimagined our present on social media by visualising alternative realities about how we live and reimagining blanks in history, with fiction, facts and folklores through the lens of unheard protagonists.

Achievements:

Silver, Hashtag Asia Media 2025

(Best Social Media Partnerships: Art,

Culture, Brand or Entertainment)

Bronze, Hashtag Asia Awards 2025

(Best use of AI)

• Merit, One Show 2024
• (Social Media: Craft, Use of Technology – AI)
• 
  
• Silver, Effie Awards Singapore 2024
• (AI : Artificial Intelligence)
• 
  
• Silver, Effie Awards Singapore 2024
• (Culture & The Arts)
• 
  
• Silver, Gong 2023
• (Social & Influencer Gongs: Best use of Metaverse,
• New Realities & Emerging Tech)