— ROLE

Concept, Direction, Cinematography, Editor

Client:

BenQ

Created in collaboration with BenQ, this film explores a simple observation: some of my best ideas seem to arrive late at night.

Instead of focusing purely on product features, I approached the project as a visual diary of the creative process after dark. The film captures the small rituals, distractions, and moments of inspiration that often happen when the rest of the world has already gone to sleep.

By grounding the product within a personal story, the goal was to create something that felt less like an advertisement and more like an honest reflection of how creativity shows up in everyday life.

A branded film built around a human insight rather than a product demonstration.