— PROJECT NAME
"While you were home"
— ROLE
Content producer
Photography
Videography
(For social assets)
— DATE
Sept 2020
Changi Airport Group (CAG) has launched a new Singaporean short film that celebrates the everyday individuals who work tirelessly behind the scenes of the many tourism attractions across Singapore.
Called ‘While You Were Home’, this campaign uses visual projections of the attractions such as the HSBC Rain Vortex at Jewel Changi Airport and the Singapore Zoo’s ever-favourite Orangutans, directly onto communal areas and inside Singaporeans’ living spaces. Through the whimsical and magical visual treatment, it recreates the experience visitors remember when they visit these attractions in person, signalling that once again the doors of Singapore’s many tourism spots are now open to families and visitors.
We also produced a series of IG stories to support the campaign in the social media space. Providing audiences an exclusive peek of the featured individuals and also the magic of projections with a tap of their finger.