— Agency:

Ogilvy Singapore

— ROLE

Art Direction

Photography

Producer

Conceptualising

— DATE

June 2020

We were tasked to create eye-catching social visuals to drive awareness among university/poly students about FRANK Debit Card’s new set of deliciously cool card designs and drive sign-ups for the FRANK Account and Debit Card.

We shot a variety of card designs in different environments, and added contextual openers that transformed the photos into appealing videos, all to serve up the messaging – FRANK’s got fresh new looks that make saving look cool.