— AGENCY

TBWA Singapore

— ROLE

Director

DoP

Storyboarder

Art Director

— DATE

November 2022

• SIA launched The Upcycling Project in August 2021 to breathe new life into parts and materials from retired commercial aircraft and inflight service items.​
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• SIA has also been working to design their very own collection called ‘The Carrier Collection’, comprising of 4 products upcycled from retired life vests. Each product is a collectible and available in limited quantities.

To retain the elements and essence of travel, we used the mechanic of projection to feature aviation-related backgrounds to draw more relevance with the collection.

The output includes a photo catalogue of the product line and also a 30s Launch video for different social media platform.